Principles of Writing for Radio

conversational brief and contain only one idea simple and direct correct grammar important information first Stick to short sentences

Use the active voice and active verbs write with visual imagery. Make your listeners “see” Titles precede names age reference, precede the name with the age Avoid writing direct quotations into a news script, if at all possible

attribution should come before a quotation, not after it

Round off numbers unless the exact number is significant Do not split a sentence between pages