Columnist not on a daily basis

not inverted pyramid not purely factual so soft news opinion-based human-interest stories(?) style of columnist is important; style > substance

topic - no specific or set topic, can be about anything that interests people; style is dependent on columnist, more flexible can be in tabloids AND broadsheets

  1. Creates awareness,
  2. generate interest among readers
  3. give the paper a face / identity an image; strengthens it
  4. readers might buy certain newspapers just to read the columns

editors encourage feedback and interaction, generate views because opinion based

Examples of a column - Speaking Tree (Times of India) of columnists - Twinkle Khanna, Sexpert dude from the Mirror

read also - agony aunts