What is Development? What is Communication?

using communication strategies and processes to facilitate social and economic development, empowering communities, and addressing development challenges


coined by Nora Quebral in 1975

”Development Communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential.”

Objective - enable weaker sections to take part actively in the development programs, even in the decision making process


Why DevCom?

People’s participation is ESSENTIAL for development Development cannot ignore the agency of the people

Development Communication is:

  • Niche
  • Hyper-Localized
  • Community centric; Focuses on a specific community