There are broadly two types of cognitive processes:
| Automatic | Controlled |
|---|---|
| spontaneous | voluntary,intentional |
| less processing power and resources | more power and resources |
| no effort required | conscious, deliberate effort |
| quick | takes longer because need to analyze, evaluate, integrate |
Automatic processing shapes our initial reaction to social stimulus it is influenced by past experiences, schema, stereotypes Controlled processing allows us to challenge and override automatic processing; make deliberate judgements
Both are important