What is Media Management?
Media management is a business administration discipline that focuses on managing media enterprises.
involves strategic planning, administration, organization and marketing of media enterprises.
work post-production managing media strategic management
marketing of media structural organization crisis management Business administration Keep track of sales / views
In Government
media management helps the govt’s PSAs reach the audience, bring awareness of information to the public media
to ensure ethical media; to check whatever is being spread; to verify to serve public interests;
Uses
Basically oversees all the functions post-production
manage financials structure of the entire organization work with different branches of the organization managing day to day functions > are they meeting targets? > budgeting > branding, PR, advertising, marketing deals with advertising, marketing, crisis management
the peeps behind the stage
Scope of Media Management
- setting up a framework
- ethical values (words used, ensuring no bias)
- Developing a base for electronic and broadcasting and printing
- objectivity; constructive criticism | esp wrt the govt
- develop and implementing control mechanisms for media operations
Principles of Media Management
- advertising plan → media plan and ad/marketing plan must work hand-in-hand; does not exist in a vacuum
- media management is money management
- involved with all media not just one
- numbers don’t think, people do
- cost effectiveness is important but < advertising and reach
- Maintenance is as important as building
- Keep door open for media suppliers
- contribute beyond media planning
see also: operational hazard, crisis management