mnemonic: FRESSistant to persuasion

Reactance: Negative reactions to threats to one’s personal freedom. . Reactance often increases resistance to persuasion and can even produce negative attitude change or opposite to what was intended.

Forewarning: Advance knowledge that one is about to become the target of an attempt at persuasion. Forewarning often increases resistance to the persuasion that follows.

Selective avoidance: A tendency to direct attention away from information that challenges existing attitudes. Such avoidance increases resistance to persuasion.

Self-regulation: Limited capacity to engage our willpower and control our own thinking and emotions.

Ego-depletion: When our capacity to self-regulate has been reduced because of prior expenditures of limited resources