to understand individual human responses to fear appeals
proposes that people protect themselves based on two factors:
- threat appraisal
- coping appraisal
flowchart LR
pt(Perceived Threat)-->ta(threat appraisal)
ps(Perceived Susceptibility/Vulnerability)-->ta
pre(perceived response efficacy)-->ca(coping appraisal)
se(self-efficacy)-->ca
ca-->pm(protection motivation)
ta-->pm