Process of PDC at a Community Level
Step 1 Understanding ground realities and establish relationship Step 2 Involving community in identification of the problems Step 3 Identifying community groups, opinion leaders, and other stakeholders Step 4 Identifying communication needs, objectives and activities Step 5 Identifying appropriate communication tools
Note
Structure is not rigid, order is not rigid.
Preconditions for PDC to Work
- Motivation and Aspiration of community members
- Availability of resources required
- Presence of community leaders who can contribute as opinion leaders