Process of PDC at a Community Level

Step 1 Understanding ground realities and establish relationship Step 2 Involving community in identification of the problems Step 3 Identifying community groups, opinion leaders, and other stakeholders Step 4 Identifying communication needs, objectives and activities Step 5 Identifying appropriate communication tools


Structure is not rigid, order is not rigid.

Preconditions for PDC to Work

  1. Motivation and Aspiration of community members
  2. Availability of resources required
  3. Presence of community leaders who can contribute as opinion leaders