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Challenges
other streaming platforms international growth content fragmentation
Objectives
enhancing productivity improving services growing market by boosting customer services
SWOT Analysis
Strength
great reputation original content global reach
Weakness
increasing debt pricing plans dependence on the US market
Opportunities
International expansion mobile streaming advertising op 1`portunities
Threat
piracy environmental issues
Competitor Analysis
Disney+, Hulu, Prime Video, HBO Max
personal notes: they enjoy a virtual first-mover advantage synonymous with streaming
This document talks about:
- Netflix’s digital transformation: how Netflix changed its business model from mail-order DVDs to online streaming, and how it became a leader in the entertainment industry.
- Netflix’s vision and strategy: Netflix used its vision of customer-centricity to guide its decisions, and how it solved problems differently and better than its competitors.
- Netflix’s data-driven approach: how Netflix used data and analytics to personalize its content, predict customer behavior, and drive business change. It also highlights how Netflix scaled globally and diversified its data sources.