Traditional Media

Folk media

Folk Media

Folk Culture - Culture of ordinary people. Grassroots level. Self created and autonomous. reflects the lives and experiences of people. Eg folk songs and stories

seen as more reliable and trustworthy local language easier to connect

Culture of ordinary people. Grassroots level. Self created and autonomous. reflects the lives and experiences of people. Eg folk songs and stories

example: Culture of ordinary people. Grassroots level. Self created and autonomous. reflects the lives and experiences of people. Eg folk songs and stories

Historical and Cultural Continuity: The folk media have had a continuity of historical and cultural development. They have helped people speaking a variety of tongues, living at different levels of appropriate technologies, professing different secular and non-secular beliefs to become civilized, tolerant, and mutually co-operative peace-loving communities

Rigid

Semi-rigid

Non-rigid