Devcom Case

1. Educate
   1. Find out why they are reluctant. Talk to a lot of them
   2. Talk to the village elders and the opinion leaders
2. Pilot thingy
3. Show similar village
4. Marketing - “Children are like Gods”
   1. Play
   2. street musicians
5. Involve them
6. Have a meeting with everyone

CENSUS at least 60%

Make them a stakeholder Do your research