Israeli-American psychologist Nobel laureate pioneer of behavioral economics and judgment and decision making He collaborated with Amos Tversky to develop the prospect theory, which describes how people make choices under uncertainty and risk.

  • proposed the dual-process theory of cognition, which distinguishes between two modes of thinking: System 1 (fast, intuitive, and emotional) and System 2 (slow, deliberate, and rational). He demonstrated that human judgment and decision making are often biased by various heuristics and fallacies that result from the use of System 1.

Kahneman’s Model of Divided Attention