Factors Affecting Attitude Formation
1. Family & School Environment
2. Reference Groups
3. Personal Experiences
4. Media
Attitude Formation
Direct Experience
Social Learning
Cognitive Dissonance
Cultural and Social Factors
Persuasion and Communication
credibility of the speaker (Hovland & Weiss, 1951) physical attractiveness of the speaker (Eagly & Chaiken, 1975; Petty, Wegener, & Fabrigar, 1997) subtlety (the quality of being important, but not obvious) (Petty & Cacioppo, 1986; Walster & Festinger, 1962); sidedness (that is, having more than one side) (Crowley & Hoyer, 1994; Igou & Bless, 2003; Lumsdaine & Janis, 1953); timing (Haugtvedt & Wegener, 1994; Miller & Campbell, 1959)
see also: availability heuristics